Company Overview 

• Sassy Tails is the premiere hair accessory company BY girls and FOR girls.  Sassy Tails’ Jr. Advisory Board, comprised of tweens, teens, and young women across the country, is involved in all aspects of the company, from product design to quality standards, as well as website development and even the marketing. The results are hair accessories in the fabrics and designs that girls want and feel a personal connection with.

• Leading the international consumer trends of customization and personalization, Sassy Tails are available in a wide variety of colors and materials, all selected and approved by the nationally situated Jr. Advisory Board. New styles are created and voted on every season, and can even be customized to athletic teams or group associations.
   
• Founded in January 2004 in Greenwood, South Carolina, Sassy Tails goes beyond being a hair accessory to promote entrepreneurialism among young women. Crossing all lifestyle, age and image boundaries, Sassy Tails, designed by a mother for other moms out of the need for something practical, appeals to tweens, teens and young women of all backgrounds with a strong message of pursuing your dreams and becoming actively involved in the world of business.
   
• Leading the movement of “sassy” girls who aspire to succeed, Sassy Tails’ Vice President, 8-year old Heather Madden, the inspiration and designer of Sassy Tails.

Retail:

·      Sassy Tails are currently available in over 90 stores in 10 states, including Virginia, Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, as well as Puerto Rico. Numerous on-line retailers also offer Sassy Tails, with the list growing larger every week.

·          98% of all Sassy Tails consumers are repeat buyers, averaging approximately 3 Sassy Tails per customer.

·          3,000 Sassy Tails were sold in Myrtle Beach, SC during Sassy Tails’ first 28 day test market, purely through viral means.  

·          Accepted in the AmericaMart in Atlanta, GA via the Larry Lucas showroom in January of 2004, Sassy Tails is now offered via the Dallas Market in Dallas, TX and soon to be in a children’s showroom in New York. 

·          Sassy Tails products are available through Dehen Manufacturing’s National Cheerleading catalogue.  

·          Sassy Tails are available in local bookstores and football stadiums of many East Coast universities. 

Press:

·          Live 8 Philadelphia’s Official Celebrity Gifting Suite, an invitation only event for the world’s hottest entertainers and media tastemakers, selected Sassy Tails for it’s exclusive gift bag. 

·      WWD’s Children’s Business publication featured Sassy Tails in their August 2005 issue. 

·      Ladies Who Launch featured Kim Madden as an innovative trailblazer, and an entrepreneur helping girls find their voices.

·          Startupnation.com, a nationally syndicated radio show by best selling authors Rich and Jeff Sloan, had Kim as a guest on the show August 6 talking about issues facing start-up companies.   

·          Sassy Tails has been deemed the “it” hair accessory for girls by online and print publications, including Grandparents.com, TWINS.com and Upstate Parent magazine.